Australian Multicultural Community Services (AMCS) is a not-for-profit multicultural community care organisation dedicated to supporting Victorians from culturally diverse backgrounds. With over 40 years of experience, AMCS provides culturally appropriate services, including in-home care, community services and initiatives that support seniors such as combating ageism. Partnering with the AMCS team, we have developed targeted digital marketing strategies and campaign programs to increase client engagement and social outcomes.
Our objective was to drive engagement, and client leads for core services including in-home care and wellbeing programs. We developed tailored digital marketing strategies and delivered campaign programs across a range of digital advertising channels to reach potential clients and their families.
We delivered:
Ageism remains a prevalent issue, often perpetuated through stereotypes and societal attitudes towards older individuals. AMCS sought to address this by creating an art competition that celebrates the capabilities and contributions of seniors. Working with the AMCS team, our objective was to build awareness and increase participation of the competition from the broader Australian community, promoting the initiative through social media, community events, and partnerships with art institutions to maximise reach and participation.
Tailored digital marketing strategy
Our digital marketing efforts drove an increase in enquiries and leads for AMCS Home Care services and exceeded targets for the Art Against Ageism competition, fostering greater awareness, competition participation, and dialogue in the community.
Partnering with the AMCS team, our strategic digital marketing initiatives have enhanced client engagement and achieved business results. By leveraging targeted marketing strategies, we continue to connect seniors with essential services, demonstrating the power of digital marketing in driving impact.
“Right from the start when I was introduced to Anna at Brandmaide, I felt extremely confident that she could provide us with the digital expertise and guidance that we were requiring. Anna got up to speed very quickly with the parameters and constraints we were working within and provided us with strategic advice and excellent creative to enhance our digital media presence. Anna’s knowledge of the digital media world has enabled AMCS to see positive results in every campaign we have undertaken and I highly recommend the Brandmaide team.”
Heather,
Manager Millenium House & Facilities, AMCS
July 2, 2026
