Our work with the Alcohol and Drug Foundation aims to drive improved SEO performance of community.adf.org.au, with the team undertaking a comprehensive on-page site audit and traffic analysis targeting users searching to take action in their local community focused on drug and alcohol related issues.

Barriers to organic ranking were identified and a detailed analysis and recommendations were delivered, with priority enhancements to improve performance including:

• On page audit + strategy
• Content development plan
• Restructure of content based on user search intent
• On page optimisation
• SEO training sessions with Group Communications team

Working closely with the internal digital project team, an on-page SEO strategy and implementation plan was developed and a collaborative working environment fostered to enable joint internal and agency implementation to drive the best results for the business.

A content strategy & refresh plan was developed across priority landing pages to improve authority, develop more valuable content and deliver an SEO-friendly structure to improve longer tail keyword ranking performance.

Fostering a supportive environment with the Drug and Alcohol Foundation Digital Project team, our SEO specialists continue to provide training, collaborate and guide ongoing implementation and content development.

“Brandmaide delivered a comprehensive web content review and recommendations, and two great training sessions catering to our content team needs.They have considerable expertise and are a great team. We have appreciated their flexibility, both with our timelines and delivery, leaving us very happy with the results of our collaboration.”

Malcolm Gunn Digital Product Manager, Drug and Alcohol Foundation