Our collaboration with My Plan Manager, Australia’s leading NDIS plan management provider, showcases the transformative power of digital optimisation to boost online business performance.
Objectives
Our key goals for My Plan Manager included increasing key digital performance metrics and implementing an SEO-first strategy to enhance organic performance and key conversion metrics.
Achievements
- Organic search growth: Organic search has emerged as the top driver for users and sessions across all channels.
- Growth in organic sessions: Achieved a 68% year-on-year (YoY) increase in organic sessions.
- Enhanced user engagement: Delivered YoY growth in the average number of pages per visit.
- Significant SEO user growth: Total SEO users grew by 49% YoY.
- Increased priority conversions: Organic priority conversions improved by 68% YoY.
- New user acquisition: SEO-driven new users increased by 38.5% YoY.
- Top keyword rankings: Total top 3 keyword rankings increased, including featured answers.
Strategic implementation
To achieve these results, our team executed a comprehensive SEO strategy, website design and redevelopment and ongoing optimisation program including:
- SEO technical and content strategy: Developed a robust approach to enhance information architecture, technical and content aspects of SEO.
- Digital content strategy, structure and redevelopment: Working collaboratively with the Marketing and Communications team, we have developed refreshed and optimised content to improve search engine relevance, engagement and conversions.
- Website redesign: Overhaul of the site design and build for both mobile and desktop to enhance user experience.
- Website rebuild: Reconstructed the website to ensure optimised performance and search engine value.
- Analytics: Implemented analytics and reporting enhancements to track and measure search engine performance effectively.
Results
Our strategic approach has amplified My Plan Manager’s online presence and driven improvements in key performance metrics. This case study underscores the role of digital optimisation in achieving foundational online success in the competitive NDIS plan management sector.
