An always-on digital advertising campaign program delivers new memberships across two key market segments for launch phase of NDIS business.

Our objective was to accelerate member sign-ups across both consumer and business audiences, leveraging Google Advertising and paid social media channels.

• 4,236% increase in new consumer members, launch phase
• 2,989% increase in goal conversion rate for consumer, launch phase
• 6,800% increase in new provider members, launch phase
• 2,824% increase in goal conversion rate for provider, launch phase

A review of conversion tracking metrics and an analytics restructure was first delivered to enable improved optimisation to conversion and allow cross-web and app conversion tracking. A digital advertising strategy was then developed and an ongoing program of digital marketing delivered across Google Ads (SEM), Facebook and Instagram advertising.

The following was delivered:

• Digital Advertising Strategy
• Social Media Advertising
• Google advertising (SEM)
• Conversion tracking restructure + implementation
• Digital dashboard creation

The online marketing program of work continues to deliver significant membership growth across core markets.