Our work with luxury online gift retailer and custom branded corporate gifting experts, Bindle, demonstrates the value of combining a cohesive content and advertising program to drive audience, engagement, brand awareness and consideration.

Our objective was to enhance Bindle’s existing always-on content program through an insights based creative development process aligned to their established brand identity.

• Social media content program: Above average social engagement & website audience growth
• Strategy: SEO content strategy & plan
• Implementation: Ongoing creative management & implementation

A refreshed content program across key channels Instagram and Facebook, along with a test and learn advertising program campaign for both retail and corporate products was developed with continuous implementation achieving above average reach and engagement, along with website audience growth achieved for priority products and services.

The team delivered:

• Social media style guide
• Social media content strategy
• Always-on digital content program
• Digital marketing strategy
• Social media advertising strategy
• Social media advertising creative
• Social advertising campaign management
• Search engine optimisation
• Dashboard creation and digital reporting

“Brandmaide have assisted Bindle with organic social marketing, content creation, paid social marketing, SEO, and LinkedIn marketing campaigns. They have been instrumental in scaling our ecommerce channels and we have seen consistent growth across search channels and achieved page one rankings on core search terms. Brandmaide have been exceptionally conscious of aligning all Bindle campaigns and content with our brand and aesthetic, maintaining a consistent tone and messaging. Their communication is always exceptional and we look forward to a continued relationship over the years to come.”

Catherine Blackford Director, Bindle