Full bodied digital program for online wine retailer

Our work with Baume Fine Wines was designed to take a bespoke brand known by an inner circle of wine afficionados to a new audience.

Baume Figure

With a goal to reach new users and raise awareness and consideration of Baume as an online wine destination.

  • 62% increase in site traffic
  • 74% increase in direct traffic
  • 113% increase in organic revenue

Targeting a niche audience of food and wine connoisseurs, a digital marketing program, creative consultation and SEO review was developed. The team implemented:

  • Digital marketing strategy
  • Social media advertising program
  • Social media advertising creative
  • Campaign management
  • SEO technical and on page audit
  • Search engine optimisation
  • Continual optimisation
  • Dashboard creation and detailed reporting

Prioritising key products, the campaign and seo work drove an uplift in organic ranking for target products, and campaign resulted in an uplift in site metrics up across all channels.

“After an extensive search and review process of potential partners, we simply could not look past the Brandmaide team. We had the utmost faith in the Brandmaide team and so decision making was easy, we put our faith in Brandmaide and they delivered. We will always turn to Brandmaide for the exemplary advice and execution, and have no hesitation recommending them to anyone whom we speak with.”

Natalie Cohen, Director, Baume Fine Wines

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