Our partnership with Cosmopolitan Hotel, St Kilda, showcases the transformative impact of expert digital channel management and robust analytics to deliver an optimised digital marketing program.

Objectives

Our goal was to overhaul and optimise Cosmopolitan Hotel’s digital marketing efforts. Our initial steps were to identify and resolve issues in tracking and measuring revenue and performance, followed by enhancing a digital advertising program to boost bookings.

Strategic and execution

Our team undertook a comprehensive advertising strategy, analytics, and campaign review to achieve these goals. Key elements of our strategy included:

• Paid advertising strategy: Crafted a targeted approach to maximise search engine marketing effectiveness.
• Campaign delivery: Executed campaigns to drive traffic and importantly, conversions.
• Tracking and analytics: Implemented advanced tracking and analytics systems to monitor performance accurately.
• Optimised reporting and dashboard creation: Developed detailed reporting and dashboards for real-time insights.
• Ongoing campaign management and optimisation: Ensured continuous improvement and optimisation of campaigns.

Results

Our digital program enabled effective tracking of key metrics and delivered improvements in revenue and performance across key channels. The revitalised strategy has not only enhanced key performance metrics but also provided actionable insights for ongoing optimisation.

Our work with Cosmopolitan Hotel demonstrates the power of a well-executed digital marketing strategy underpinned by robust analytics. Our approach illustrates the critical role of strategic digital channel management in the hospitality industry.

“The Brandmaide team are great to work with. Their strategic advice combined with practical initiatives helped us improve our digital marketing outcomes.”

Eido, Hotel Director