Our work with Australian Communities Foundation highlights the effectiveness of a digital first campaign strategy when combined with insight, experience and a collaborative client agency approach.
Our objective was to drive increased enquiry during a key campaign period, targeting two distinct target audiences. Working collaboratively with the internal marketing team, we reviewed the campaign landing destination and provided conversion rate optimisation recommendations, wireframes and strategic advice to ensure optimised site structure, data collection and tracking aligned to selected digital platforms prior to campaign commencement.
A digital advertising strategy and campaigns developed across social media platforms Facebook, Instagram and LinkedIn, and Google Ads with both display and search campaigns running across multiple ad accounts to complement a range of media across traditional and online formats.
A comprehensive digital marketing dashboard and reporting suite was created providing full oversite of all key metrics and onsite conversions across all channels, as well as a detailed landing page report per target audience to provide clear performance oversight.
The following was delivered:
The campaign program was completely overhauled, with Google Ads and social media advertising proving to be powerhouses, emerging as the best performing channels driving most conversions and efficient cost per acquisition across the entire campaign period.
“Working with Brandmaide has been a gamechanger for us and the way we approach our digital marketing. Their experience, strategic insights and willingness to work with us to refine our activity delivered exceptional results.”
Nicole Richards, Head of Marketing, Australian Communities Foundation
January 6, 2023
