Our collaboration with Foundation SA highlights the transformative impact of an integrated digital channel approach in driving outcomes for a not-for-profit organisation.

Objectives

Our primary goal was to adopt a digital-first strategy to enhance awareness, consideration, and lead generation for South Australia’s community foundation.

• Increased sessions across all channels: Enhanced user engagement across multiple digital platforms.
• Lead growth: Growth in leads and enquiries.
• op search rankings: Achieved page 1 rankings for key terms.
• Reach fundraising goals: Achieved fundraising goals for core initiatives.

Strategic and execution

To achieve these outcomes, our team implemented a comprehensive digital strategy encompassing paid social media, website design and development, SEM, and SEO. Key components of our strategy included:

• Paid social media strategy and campaign management: Developed social media strategy and managed campaigns.
• Paid search strategy and campaign delivery: Executed targeted paid search campaigns to drive traffic and conversions.
• SEO technical and content strategy: Enhanced technical SEO and optimised content for better search engine performance.
• Content redevelopment: Refreshed and enriched content to improve relevance and engagement.
• Website redesign and build: Revamped and rebuilt the website to offer a seamless user experience and optimise performance.

Results

Our holistic digital strategy and ongoing optimisations, coupled with cross-channel management have led to uplifts in key metrics for Foundation SA. The success of this initiative underscores the critical role of an integrated digital approach in driving growth and achieving organisational outcomes.

Our work with Foundation SA is a testament to how a well-coordinated digital strategy can sustain engagement, digital goals and reach fundraising goals.