Our work with Bushman Fridges demonstrates the power of scaling a national digital first marketing approach for online retailer and Australia’s favourite portable fridges.

Our objective was to drive increased sales and revenue across online channels including Google advertising, social media advertising and organic search via an always-on digital marketing program.

An integrated digital marketing strategy was developed and implemented across key digital platforms including Facebook and Instagram; Google search, shopping and display; in addition to an organic search program encompassing both content and technical SEO factors.

• 44% increase on revenue YoY
• 63% increase in Ecommerce rate YoY
• 2,539% increase in paid social revenue YoY
• 32% increase in Google ads revenue YoY

A comprehensive digital marketing dashboard and reporting suite was created providing full oversight of all key metrics and onsite conversions across channels to provide enhanced performance visibility.

The following was delivered:

• Organic search strategy and implementation – technical and content
• Digital Advertising Strategy – national
• Social Media Advertising
• Google Advertising – shopping, search, display
• Continuous campaign optimisation
• Bespoke dashboard and conversion report

The digital marketing program continues to deliver results YoY with increased revenue, ecommerce rate and all online channels and key performance indicators growing significantly.

“Brandmaide are doing an amazing job for us, we couldn’t be happier”

Tom Stockdale Director, Bushman Fridges