Our work with Dulux AcraTex Roof Restoration demonstrates the power that digital optimisation, technical and on page SEO and website redesign and build can achieve for website performance and business impact, taking leads and organic traffic to new heights. It’s an example of the importance of SEO best practice underpinning all elements of website design, content and website build to achieve business results.
Our key priority for Dulux was to restructure their website to improve conversion rate and organic performance. A full technical and content site audit and conversion rate optimisation review was conducted to identify SEO opportunities and uplift performance followed by website redesign, content development, website build and content implementation.
Our objectives for Dulux AcraTex were to increase Dulux’s key conversion metrics, online enquiry and drive enhanced organic channel performance. The site was relatively new, and while organic was the highest converting channel, users and traffic volume and performance were not optimal. Our team of specialists identified a strategy for increasing organic performance in addition to driving increased conversion.
Based on sound SEO strategy, the site was completely redesigned and developed across both mobile and desktop. All new content was developed, a blog implemented and the site optimised to be SEO-friendly.
Our team implemented the following:
Using SEO best practice, the site was transformed with organic and conversion results taking the Dulux roof restoration business to the next level.
“Thank you for the amazing results. Incredible to see the improvements making a massive impact so quickly. I can’t thank you enough. Brandmaide have relaunched our consumer Roofing website and improved SEO which has delivered overwhelming results. They have understood our business objectives and provided value beyond the brief. Brandmaide have been a pleasure to work with.”
Briana Keenan, Marketing Manager Dulux AcraTex
November 20, 2022
